Which of the following is not true about public

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108. Which of the following is NOT true about public relations? A. PR has b of other fo continue B. Consumers have become increasing skeptical of marke media. C. Media coverage generated by PR is seen as more cred D. With the growth of the Internet, PR is quickly losing its i E. None of these. 109. Kevin is recognized by his friends as an activist on many fronts. He prefers to buy products from firms that will donate part of the total price of his purchase to organizations he supports. Marketers
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recognize that this approach can be an important competitive tool; it is called: 110. Which of the following is NOT part of public relations? 111. __________ are special incentives or excitement- building programs that encourage consumers to purchase a particular product. A. Spif fs B. Puffery rewards C. Top-of-mind advertisements D. Sales promotions E. Supply chain coupons 112. __________ are special incentives or excitement- building programs that encourage consumers to purchase a particular product, often used in conjunction with advertising or personal selling programs.
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113. Sarah goes through the newspaper looking for coupons to help reduce her living expenses. Her roommates Brett and Paige don't read newspapers, let alone look through them for coupons. Marketers can reach out to Brett and Paige by other means including: A. offering coupons for members of loyalty programs. B. sending coupons directly to their mobile phones. C. providing specially equipped shopping carts that alert s tracking movement through the store. D. delivering coupons to the shopper at check-out, depend E. all of these. 114. "Buy one, get one free" is a __________ sales promotion. 115. Chet was struggling selling his golf photography outside a PGA event. When he offered a tee shirt with a golf photograph on it with any framed golf photo, sales picked up. Chet discovered the value of sales promotions--specifically __________--in encouraging customers to buy.
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