P 231 another name for the poster style format is the

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57. (p. 231) Another name for the poster-style format is the: The thumbnail sketch is a very small sketch of the layout. The paste-up is a piece of white art board on which mechanicals are overlaid. The paste-up is also called camera-ready copy. AACSB: Analytic Bloom's: Remember Difficulty: Easy Learning Objective: 09-01 Describe the factors involved in creating print ads. Topic: The Art of Creating Print Advertising
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