Nearly 200,000 people attended these three games, which were broadcasted to more than 130 countries.TOURS AND FRIENDLIESIn the summer of 2018, the team travelled to the United States where it played three friendly matches as part of the International Champions CupReal Madrid played three pre-season friendly matches in the United States.
ANNUAL REPORT REAL MADRID2018-2019182REVENUE183INDIVIDUAL PLAYER IMAGEThe players are a big draw for the top brands, which see in them the appeal with which they can associate their image over the medium and long-term.This is the case with the collaboration between Keylor Navas and Movistar Costa Rica, which this season has opted for an innovative digital marketing campaign registering a record number of impacts for the brand in that country. Consumer brands such as Red Bull have opted for players such as Asensio, while HyperX, the peripherals division for gamers, has Varane and Casemiro as ambassadors, participating in the global advertising campaign We´re All Gamers.Clothing companies such as Hugo Boss and El Ganso have Kroos and Odriozola as ambassadors for their brands. In addition, OTRO, a new social platform with exclusive content, has Isco as one of its global ambassadors.Casemiro and Varane are ambassadors of the HyperX brand, the peripherals division for ‘gamers’.Odriozola, ambassador of the clothing brand El Ganso.Keylor Navas collaborating with Movistar Costa Rica.
ANNUAL REPORT REAL MADRID2018-2019184REVENUE185MERCHANDISING AND DISTRIBUTIONIn May 2019, Real Madrid and adidas announced the extension of their sponsorship and licensing agreement until June 2028. An unprecedented agreement that marks the third decade of the most successful partnership in the world of football. The German brand has designed and produced the iconic white shirt since 1998. During this time, Real Madrid has won 6 Champions Leagues, 6 Club World Cups, 4 European Super Cups, 6 League Cups, 5 Spanish Super Cups and 2 Copa del Rey.The goal of the club and adidas for the next few years is to continue leading the world of football, repeating the successes of Real MERCHANDISING AND FACILITES MANAGEMENTMadrid on the pitch and providing the best products to Real Madrid fans from around the world.Given the relevance of the Real Madrid brand and the wide distribution network of our partner, adidas, every day we are able to offer Real Madrid fans around the world the possibility of buying Real Madrid kits on all continents and in more than 90 countries. International sales once again far exceeded those of the national market by a ratio of 3 to 1 (75% international and 25% national). The most relevant markets in the adidas-Real Madrid textile product line are Spain, UK, France, China, USA, Japan and Latin America.