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Nescafé on the one hand has a direct reference within

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Nescafé, on the one hand, has a direct reference within its name.
Countries or other geographic areasSome brands may choose to link their identity strongly to their country oforigin, or even sometimes smaller geographic areas. Ikea, for example, linksitself strongly to its origins in Switzerland, referencing it in the names of alltheir products. This helps in the process of differentiating it in the public’sperception.Countries or other geographic areasSome brands may choose to link their identity strongly to their country oforigin, or even sometimes smaller geographic areas. Ikea, for example, linksitself strongly to its origins in Switzerland, referencing it in the names of alltheir products. This helps in the process of differentiating it in the public’sperception.
Channels of distributionOften, how a product reaches the customer adds certain aspects to the howthey are perceived. This happens often in the beauty industry.A brand such as Covergirl may choose to make its products available indrugstores, an association that makes it be seen as affordable andaccessible. By contrast, Anastasia Beverly Hills is sold in retailers such asSephora, identifying it as a higher-quality brand in the eyes of beautyshoppers.Channels of distributionOften, how a product reaches the customer adds certain aspects to the howthey are perceived. This happens often in the beauty industry.A brand such as Covergirl may choose to make its products available indrugstores, an association that makes it be seen as affordable andaccessible. By contrast, Anastasia Beverly Hills is sold in retailers such asSephora, identifying it as a higher-quality brand in the eyes of beautyshoppers.
4. Other brands (Co-branding)When two brands choose to co-brand, they are each aiming to tie their successtogether in the development of a new offering.A successful example of co-branding, also called a strategic partnership, is thedevelopment of the Doritos Locos Tacos at Taco Bell. The partnershipbetween Doritos and Taco Bell in this endeavor resulted in a productthat The Atlantic calls “the most successful in Taco Bell History.”4. Other brands (Co-branding)When two brands choose to co-brand, they are each aiming to tie their successtogether in the development of a new offering.A successful example of co-branding, also called a strategic partnership, is thedevelopment of the Doritos Locos Tacos at Taco Bell. The partnershipbetween Doritos and Taco Bell in this endeavor resulted in a productthat The Atlantic calls “the most successful in Taco Bell History.”
CharactersThis type of secondary brand associations may be seen as a sub-category or co-branding, but rather than associate two brand names directly, one brandlicenses the use of its characters to another brand.

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