After Halos Clouds An enabling next step in Apples marketing strategy is the

After halos clouds an enabling next step in apples

This preview shows page 38 - 40 out of 55 pages.

After Halos - Clouds An enabling next step in Apple's marketing strategy is the Apple iCloud, which delivers a seamless experience for using and sharing content across all your Apple devices (iPhone, iPod, iPad, or Mac). iCloud enables a common "it just works" experience for using content across all of Apple's mainstream products. iCloud positions the company for a future where customers experiences and their digtal lives transcend the hardware devices which they use, and enables Apple to extend the brand experience well beyond individual products. Apple has invested in a one million square foot Apple data center in rural North Carolina. This data centre is a core data repository for Apple's iCloud services, which will enable Apple to leverage its customer franchise into an even broader market space. Apple iCloud is one of many ways in which Apple and Google are fast becoming arch rivals. iKnow Siri? Once Apple hand-held device users have become accustomed to this style of interactivity, presumably natural language speech interaction will also be extended to the Mac - in whatever form-factor Apple's full-function computers have evolved into by then. Perhaps longer-term, it can also be assumed that a user's Siri personal assistant will be used to embody and create a feeling of continuous experience across different devices (including cars!), with Siri seemingly moving with us from device to device.
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This continuity across devices will be possible because Apple is using iCloud to offer customers device-independence and multi-device synchronisation - so that whichever Apple device you move to the experience continues because the new one will "know" what you were doing on the last one and can pick up dialogues such as chat messages where you left off. Apple Watch: The Masterbrand and Brand Promise The use of the Apple Pay and Apple Watch brands reflect just how strong the Apple brand name has become over the last 10 years. The Apple Pay and Apple Watch names are descriptive and they leverage the full strength of the Apple brand in each of the new categories which Apple is entering. The brand promise which the names of Apple Pay and Apple Watch contain is now greater than the halo effect - in a way that would not have been possible 10 years ago. Because the Apple brand personality is now so strong, our expectations are already set, with the products themselves having to live up to the brand promise. Their role is to sustain the brand promise, rather establishing it, as many of the i-products needed to. Apple Inc. SWOT Analysis & Recommendations Apple Wireless Keyboard (German Language) and Magic Mouse. Apple’s SWOT analysis shows that the business is strong but must address the threats of competition and imitation.
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