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6 he told us that we should never live beyond means a

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6.He told us that we should never live beyond ……… means.(a) His(b) Their(c) Our(d) Her7.May I request ……… you again to consider my case favourably.(a) To(b) Onto(c) Of(d)No proposition required8.Known as devout and serious person, she also has …….. sense of humour.(a) Better(b) Quick(c) Good(d) Beautiful9.Galileo said, ’The Earth …….. around the sun’.(a) Revolved(b)Is revolving(c) Revolves(d)Is revolved
Business Communication9010.We ….. our work before the guests arrived at our house.(a)Shall finish(b)Have finished(c)Had finished(d)Shall have finished.***
Lesson 4CONCEPTOFBUSINESSCOMMUNICATION91
Business Communication92Concept of CommunicationThe word ‘communicate’ has been derived from the Latin word ‘Communis’, which means to ‘share’.Communication is a process by which information is exchanged between individuals through a commonsystem of symbols, signs or behaviour. It is the expression of facts, opinions, ideas or feelings. A numberof definitions have been given to the term “Communication”. A few important ones are:“Communication in its simplest form of conveying of information from one person to another”- Hudson“Communication is the transfer of information from one person to another whether or not it elicitsconfidence”- Koontz and O’Donell“Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.”-George Terry“Communication is the sum of all things, one person does when he wants to create understandingin the mind of another. It is a bridge of meaning. It involves a systematic and continuous processof telling, listening and understanding.”- Allen LouisCommunication is an essential condition of our existence and the most important activity of humanbeings. Communication is a two way process. There must be at least two persons to allow the completionof the process. One takes up the role of a sender the other that of the receiver. Webster’s dictionarystates that “communication is the act of exchanging information and understanding from one personto another”. For communication to be successful, the exchange of ideas and information must resultin imparting and understanding its intended meaning. Its purpose is to effect desired changes in thebehaviour of the receiver of the message. Thus communication is the transfer of information from oneperson to another person. Its goal is to have the receiver understand the message as it was intended.Whether we communicate through writing or speaking, language continues to play an important role.The increasing use of telephone, mobile, recording devices, such as dictaphone, answering machines,live broadcasting and telecasting, and video conferencing have nowadays, shifted the focus fromwriting to speaking.Business CommunicationWhen one communicates to transact some commercial activity, that is, providing goods or services,with the intention of generating profits, it is termed as business communication. According to Scott,

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