Increase customer referrals proactive community

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Increase customer referrals Proactive community management Start a LinkedIn group for website developers and business owners Comment on Twitter conversations on how to improve SEO Contact businesses on Instagram via direct message to see if they would like assist with their website management Like and comment on influencer posts on Instagram and Twitter Expand the organisation’s professional network Improve brand authority Increase customer referrals
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97 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | MAINSTREAM SMM_V1.2 Define the Mainstream Social Media Marketing Strategy The final step is to synthesize the mainstream social media marketing strategy into a single document. From the ideas template just completed, the ‘strategic initiatives’ are selected. This strategy includes important information such as the: f Format of the strategic initiative (e.g. written blog articles) f Mainstream social media networks utilized f Frequency (e.g. daily, weekly, etc.) f KPIs (e.g. post impressions, twitter likes) Category Facebook Twitter LinkedIn Instagram Pinterest Google+ YouTube Owned media How to guides How to guides Case studies How to guides Promotional Incentives Incentives Third party media Industry news Paid Media Paid ads Community Management LinkedIn Group Smart Web Design has selected the following strategic initiatives across mainstream networks. Their detailed strategy can be found on the following page.
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98 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | MAINSTREAM SMM_V1.2 Mainstream Social Media Strategy Example: Smart Web Design Strategy Initiatives Campaign / Always on Content idea Social media network(s) Frequency Key Performance Indicators (KPIs) KPI Targets (per month) How to guides (owned media) Campaign Written blog articles Facebook Twitter Weekly Social media post shares 100 post shares Post likes 10,000 likes Case studies (owned media) Campaign Collection of beautifully designed websites Instagram Daily Instagram likes 250 likes per post Instagram new followers 400 new followers Incentive (promotional) Campaign Refer a friend to receive $100 voucher for you and your friend Facebook Twitter Monthly Post clicks 20 clicks per post Industry news (third party media) Always-on Industry news updates Tips from industry experts Twitter Daily New Twitter follows 500 followers Twitter likes 5 likes per tweet Paid Ads (paid media) Campaign Sponsored post promoting key services Facebook Monthly Website traffic 3,000 new website visitors Overall KPI Overall KPI Leads generated 1,400 leads
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99 WORKBOOK | © 2018 SOCIAL MEDIA COLLEGE 10118NAT DIPLOMA OF SOCIAL MEDIA MARKETING | MAINSTREAM SMM_V1.2 3.4 Mainstream Social Media Marketing Budget Developing the budget In the previous section the mainstream social media marketing strategy was developed, which included a list of strategic initiatives, the type/format of the
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