Intermodal Transportation Two or more transportation modes used in combination

Intermodal transportation two or more transportation

This preview shows page 31 - 34 out of 54 pages.

Intermodal Transportation Two or more transportation modes used in combination. Freight Forwarders Specialized agencies that provide alternate forms of transportation coordination. Wholesaling Consists of all the activities related to the resale of products to organizational buys, other wholesalers, and retailers. These functions typically include warehousing, transporting, and financing. Wholesalers participate in the sorting process by accumulating an assortment of merchandise and redistributing large product volumes in smaller units. Wholesalers provide a sales force that enables manufacturers to reach many customers at relatively low costs. Manufacturer Wholesaling
Image of page 31
When the product's producer performs the wholesaling functions. These are carried out through the manufacturer's branch offices and sales offices. Merchant Wholesalers Independent firms that take title and possession of the products they sell. These firms are sometimes referred to as distributors or jobbers. Merchant wholesalers may be full- or limited-service wholesalers. Full Service Merchant Wholesalers Perform the complete range of wholesaling functions. They store, promote, and transport merchandise. They provide sales support, merchandising assistance, customer service, and market research information to both their suppliers and customers. They can often provide assistance in financing transactions by extending trade credit. Limited Service Merchant Wholesalers May not provide merchandising or market research assistance. In most instances, they will not extend credit to facilitate transactions. Rack Jobbers Full-service merchant wholesalers that provide the display racks used to merchandise the product. Drop Shippers Limited-service merchant wholesalers that buy products from manufacturers and arrange for the delivery to retailers. They take title of the merchandise, but do not take physical possession of it. Agents Independent wholesalers that do not take title of the products that they handle. They derive their compensation through sales commissions or manufacturer fees. Brokers Act as temporary wholesalers. Their primary function is to bring buyers and sellers together and facilitate the transaction process. They do not take title of the merchandise. Retailing Consists of all the activities related to the sale of products to the final consumers for individual or household consumption. Retailers are the final link in the channel of distribution. There are 3 forms of ___ that can be used to classify retailers ___, ___, and ___ Ownership, corporate chains, independent stores, and retail stores Corporate Chains
Image of page 32
Comprised of several (usually 10 or more) stores that are owned and managed by the same firm. They are typically standardized with respect to product lines, merchandising, and operational policies.
Image of page 33
Image of page 34

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture