8 The observer may lose the objectivity to the extend he participates emotionally. The problem of observation is not solved. And it may narrow-down the researcher's range of experience. 9 The observer may lose the objectivity to the extend he participates emotionally. The problem of observation is not solved. And it may narrow-down the researcher's range of experience. Projective Techniques. The survey and the other method of data collection may result in the researcher collecting either incorrect information or misleading information because respondents are given freedom to report their behaviour. This is called respondents bias. To avoid this, a direct way of collecting the data from the sample is used which is known as Projective Techniques. Meaning: Projective Techniques involve presentation of ambiguous stimuli to the respondents for interpretation. By doing so they reveal their inner characteristics. The basic assumption is that a person project’s his own thoughts, feelings, ideas, etc. when he perceives and respondents to ambiguous stimuli. Approaches to Projective Techniques. 1 Association: A respondent is asked to associate a product, brand or anything that is under study to something else. Ex: Students may be asked the question what comes to your mind when you think of your college? 2 Fantasy: Here the respondents are asked to guess a story or discuss a picture in imaginary terms. Ex: Respondents may asked to continue the following statement Mrs. A goes to forum mall on Saturday evening with her daughter with a budget of Rs.10,000/-, she……. 3 Ambiguous Stimuli: Here the respondent is asked to respond to stimuli. Ex: He may be shown blue colour and be asked when you think of blue what do u imagine? Types of Projective Techniques. It may be divided into three categories namely Visual Projective Techniques, Verbal Techniques and Expressive Projective Techniques. Following are commonly used Projective Techniques: 1 Ink Blot Test: This was developed by Swiss scientist called Rorschach, which is normally used to analyze the personality of a person the respondents are given cards on which an ink 40
blot is printed. The respondent gives meaning to the blots. 2 Thematic Appreciation Test: It is a highly structure techniques of data collection where respondents are shown Vague Pictures. The respondent has to develop a story for each picture. The content of the story is analyzed to understand his emotion, attitude, personality etc. 3 Word Association Test: This is a simplest form of Projective Techniques where the interviewer gives a list of words to the respondent. They are asked to match the words based upon the time taken to respond, the attitude is measured. 4 Sentence Completion Test: Under this method an incomplete sentence is given and the respondents are asked to complete the same.
- Fall '18
- Business, researcher, pilot study