their reputation that it has built over the last 28 years. It can’t lose focus of what it has accomplished and adjust to the market. Red bull has prided itself with innovative techniques when it came to its marketing strategy. I don’t believe that they should covert over to a more traditional advertising technique. They primary age group is young adults who are tech savvy and live in a social media world. Red Bull should continue to invest in social media and online advertising. “ The free wheeling culture allows Mateshitz and Red Bull to attract quirky people who have interesting ideas about taking the brand and the company forward (Pangarkar & Agarwal, 2013). Their catch phrase of “Red Bull gives you wings” echoes throughout the world and is one of the most recognized slogans. There advertising techniques such as giving free drinks to college students and other events allows consumers to taste the drink for free and decide whether or not they like product. This is a good advertising technique to get new customers with no risk to the customers. Their sponsoring of extreme sports also attracts the demographic that they are pursuing. They keep pushing the envelope with new events like their recent accomplishment of freefalling a person from over 23 miles in the sky and marked the first time a human being reached supersonic speeds (Kotler & Keller, 2012).