Personal Contact Management Helped target marketing efforts at VIP W H AT U S E

Personal contact management helped target marketing

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Personal Contact Management: Helped target marketing efforts at ‘VIP
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W H AT U S E WA S T H E D E C I S I O N S C I E N C E T O O L T O T H E C O M PA N Y ’ S C R M ?
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Decision science helped in capturing important information about customer which helped for following purposes: Personalized marketing program Estimation of earning Segmentation: Segmenting the entire customer base. Customers broadly fell under four categories – Prospect, Non-Loyal, Loyal and Attritor.
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Use of COGNOS Customize offerings Identifying its best staff Anticipate seasonal customer behaviour. Use of SAS Market Segmentation Predictive Analysis
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D O Y O U F E E L T H AT A C O M PA N Y N E E D S T O C U S T O M I S E I T S C R M P R O G R A M A C C O R D I N G T O T H E U N I Q U E N E E D S A N D C U S T O M E R B E H A V I O U R O F I T S C U S T O M E R S ? W H Y ?
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Key to survive in an ultra-competitive market. One of the best tools to manage customer retention and satisfaction levels. Improves flexibility in the stages of business operations and sales cycles. Provides for a competitive business advantage.
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Provides for better analytics to meet business needs. Creates customer satisfaction repeatedly, leading to happier customers. It allows for a more targeted and cost-efficient marketing program. Helps to maximize business performance by more up- sell and cross-sell opportunities.
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THANK YOU
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  • Fall '15
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