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Practice Quiz 9 (chapter 17)

B a seasonal discount c a quantity discount d push

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B . a seasonal discount. c. a quantity discount. d. "push money." e. a trade discount. Difficulty: Easy LearnObj: 4 Perreault - Chapter 17 #131 Question Type: Definition 7. (p. 471) A producer of plastic water bottles that can be attached to bikes gives retailers a 3 percent price reduction to advertise its products locally. This is an example of: a. value pricing. b. push money. c. everyday low pricing. D . an advertising allowance. e. a cash discount. Difficulty: Easy LearnObj: 4 Perreault - Chapter 17 #145 Question Type: Application
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8. (p. 480) Which of the following laws specifically makes illegal any price discrimination which injures competition? a. Magnuson-Moss Act B . Robinson-Patman Act c. Wheeler-Lea Act d. FTC Act e. Sherman Act Difficulty: Medium LearnObj: 6 Perreault - Chapter 17 #177 Question Type: Definition 9. (p. 459) A marketing manager may choose a pricing objective that is: a. sales oriented. b. status-quo oriented. c. profit oriented. D . any of the above--depending on the situation. e. None of the above. Difficulty: Easy LearnObj: 1 Perreault - Chapter 17 #76 Question Type: Definition 10. (p. 466) Using temporary price cuts to speed a producer's new product into a market is known as: a. a skimming pricing policy. B . introductory price dealing. c. a flexible-price policy. d. a penetration pricing policy. e. a meeting competition pricing policy. Difficulty: Easy LearnObj: 3 Perreault - Chapter 17 #117 Question Type: Definition
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B a seasonal discount c a quantity discount d push money e...

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