analytics. The third phase made Netflix available to over 190 countries. This is a thanks to Netflix making subtitles available and having more language choices then just English to it’s viewers. The article mentions investments in big data and analytics as one of the elements accompanying the second phase of overseas expansion. Why was this investment important? What type of information did Netflix derive from the data collected?
3 Globalization and Information Research This investment was so important because using big data and analytics is how Netflix determines the programs their customers are interested in watching. By seeing what the customers are watching it allows them to use this data to recommend to the viewer what show he or she would be interested in seeing next. This recommendation tab really separated Netflix from any other service at the time. According to the article, what is exponential globalization? According to the article How Netflix Expanded to 190 Countries in 7 Years exponential globalization is a carefully orchestrated cycle of expansion, executed at increasing speed, to an increasing number of countries and customers. Exponential Globalization is the fastest way a company could spread their popularity to other countries. Explain some of the reasons why certain companies’ expansion plans have failed in the past.
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- Fall '19
- Test, Null hypothesis, Statistical hypothesis testing, GLOBALIZATION AND INFORMATION RESEARCH