The is a tool for allocating resources among products

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75. The _____ is a tool for allocating resources among products or strategic business units on the basis of relative market share and market growth rate. a. market audit b. portfolio matrix c. experience matrix d. market development analysis e. market opportunity analysis ANS: B The portfolio matrix classifies each SBU by its present or forecast growth and market share and is a tool for allocating resources. PTS: 1 REF: 23 OBJ: 02-6 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 76. All of the following are categories used in the Boston Consulting Group’s portfolio matrix EXCEPT: PTS: 1 REF: 23 OBJ: 02-6 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Strategy 77. Which of the following category in the portfolio matrix is a market leader and growing fast?
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PTS: 1 REF: 23 OBJ: 02-6 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 78. Russell Athleticwear, which is part of Berkshire Hathaway, Inc., is a market leader in the sports appar- el industry, an industry that is growing rapidly. Russell Athleticwear is an example of a(n) _____ ac- cording to the portfolio matrix. PTS: 1 REF: 23 OBJ: 02-6 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy 79. A business unit that usually generates more than it needs to maintain its market share is called a(n) _____ in a portfolio matrix. a. star b. cash cow c. problem child d. dog e. independent ANS: B A cash cow is in a low-growth market but the product has a dominant market share, so it generates more cash than it needs to maintain its market share. PTS: 1 REF: 23 OBJ: 02-6 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Strategy 80. Tide laundry detergent is the market leader, but overall industry growth is low in this market. Tide would be classified as a _____ in a portfolio matrix. PTS: 1 REF: 23 OBJ: 02-6 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Strategy
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  • Spring '10
  • Patterson
  • Marketing, AACSB Reflective Thinking

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