The Report Structure of Reports Analytics Side Bar Segments Metrics

The report structure of reports analytics side bar

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The Report Structure of Reports & Analytics Side Bar: Segments Metrics Configuration Report Suite Report Date Distribution and storage functions Graph Selector Graph Filter Report Details Metrics Advanced Filter
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2.3 CONFIGURE A REPORT B M 2 5 0 6 D I G I T A L M A R K E T I N G - B Y D R . W O N G K I N G Y I N 25 Task 3: Report Configuration 1. Report date – Try compare dates 2.Ranked vs. Trended – What are the differences? 3. Graph selector – Try different graph types, items shown 4. Filter your Data – Try jean, dress, bag etc. Try advanced filter 5. Selected metrics – Try side bar Metrics icon 6. Breakdown reports – Try Site metrics > Time spent per visit Explore the report area
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2.3 CONFIGURE A REPORT B M 2 5 0 6 D I G I T A L M A R K E T I N G - B Y D R . W O N G K I N G Y I N 26 Out-of-the-box Reports vs. Custom Reports § Everyone gets vs. Unique to your organization § Custom Reports needed to be set by Admin § Custom Reports useful for generating custom insights Customization possible
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2.4 UNDERSTAND THE HELP RESOURCES B M 2 5 0 6 D I G I T A L M A R K E T I N G - B Y D R . W O N G K I N G Y I N 27 § Product documentation § Enterprise TV () § Customer Care (for authorized personnel) § Blog ()
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3.0 The Process of Running Reports 3.1 Definition of Metrics 3.2 Metric-based vs. Item-based reports 3.3 Commonly used metrics B M 2 5 0 6 D I G I T A L M A R K E T I N G - B Y D R . W O N G K I N G Y I N 28
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3.0 THE PROCESS OF RUNNING REPORTS B M 2 5 0 6 D I G I T A L M A R K E T I N G - B Y D R . W O N G K I N G Y I N 29 Examples of Business Questions: How much Traffic does my site get? When are we getting most of our Orders? How many Forms have been completed? How many different individuals come to the site? Every report begins with a question
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3.0 THE PROCESS OF RUNNING REPORTS B M 2 5 0 6 D I G I T A L M A R K E T I N G - B Y D R . W O N G K I N G Y I N 30 1.What is your business questionabout? 2. Choose a Report and run 3. Configure the report à setting the calendar à insert the right metrics Every report begins with a question The more you do it, the easier it will become
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3.1 DEFINITION OF METRICS B M 2 5 0 6 D I G I T A L M A R K E T I N G - B Y D R . W O N G K I N G Y I N 31 Metrics are the numbers in the reports that measure things Without metrics, there are no reports
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3.1 DEFINITION OF METRICS B M 2 5 0 6 D I G I T A L M A R K E T I N G - B Y D R . W O N G K I N G Y I N 32 Two Main Types of Metrics in Analytics: Traffic metrics: reflect your entire population Conversion metrics: represent a segment that convert
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3.1 DEFINITION OF METRICS
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  • Fall '14
  • Bob Jones
  • Dr. Wong King Yin

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