P 232 motorola was a pioneer in developing cell phone

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(p. 232) Motorola was a pioneer in developing cell phone technology, but their early phones weighed several pounds and required frequent recharging. As a pioneer, Motorola: A. allowed competitors to fo creating demand for thei B. paved the way for alternative brands in that product cat C. allowed other competing firms to spend less on introduc D. allowed competitors to focus on making improved versi E. all of these. The pioneer in a market does the work necessary to create the market and explain the product to
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consumers. The pioneer also learns some lessons the hard way. Later entrants do not have to do these things; instead, they can focus on improved versions of products and creation of demand for their brands. AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-01 Identify the reasons firms innovate. Topic: Diffusion of Innovation 33. (p. 232) Early personal computers cost several thousand dollars, allowing competitors: The pioneer in a market does the work necessary to create the market and explain the product to consumers. The pioneer also learns some lessons the hard way. Later entrants do not have to do these things; instead, they can focus on improved versions of products and creation of demand for their brands. AACSB: Analytic Blooms: Remember Difficulty: 1 Easy Learning Objective: 11-01 Identify the reasons firms innovate. Topic: Diffusion of Innovation 34. (p. 231) Even if they succeed, new-to-the-world products are: The adoption of an innovative product or service spreads through the population over a period of time and generally follows a bell-shaped curve
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(called the Diffusion of Innovation curve). AACSB: Analytic Blooms: Understand Difficulty: 2 Medium Learning Objective: 11-01 Identify the reasons firms innovate. Topic: Diffusion of Innovation 35. (p. 231) The process by which the use of a new product or service spreads throughout a market group is referred to as: The adoption of an innovative product or service spreads through the population over a period of time and generally follows a bell-shaped curve (called the Diffusion of Innovation curve). The product life cycle is a related but different concept that traces sales (not initial adoption) of a product throughout its life. AACSB: Analytic Blooms: Understand Difficulty: 3 Hard Learning Objective: 11-02 Describe the different groups of adopters articulated by the diffusion of innovation theory.
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