Use that frame as often and as publicly as possible

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use that frame as often and as publicly as possible - you see this in some political speeches or debates: the politician keeps using the same phrases or metaphor again and again - get news reporters to pick it up and repeat it - the more people hear a certain frame used, the more likely they are to - think about the issue in that frame of reference - respond to the issue in the way suggested by that framing - whoever succeeds in setting the frame that is widely used has probably won the debate - in the case discussed by Chavez, people offended by the presence of Green Valley successfully re-framed the discourse as a matter of public health policy - suggesting that they were simply trying to assure that the migrants have the same health protections that benefit everyone else, for everyone’s good - who could object to public health? - in today’s context, measures to close the border and exclude immigrants are increasingly framed as matters of “national security” to protect us from terrorists - the motivations are probably the same old underlying fears of the threat to Anglo culture (as discussed last time) - but if border security were framed in terms of repelling threatening Spanish speakers, the measures would sound petty and weak - framed as “national security against terrorist attack”, who could object? - the contradictions with our values of free markets, confidence in our cultural superiority, and compassion for the less fortunate are hidden by the obvious need for self-defense - One last, key point about framing: who has the power to establish the frame, to frame the discourse – and thus, to probably win the debate? - those who can speak persuasively, publicly, and often - politicians and other “newsmakers” - the wealthy (individuals and corporations) - those with good PR practices - those who speak English well - NOT those who cannot speak much for fear of arrest and deportation - NOT those who have poor English skills - NOT those who do not have the funding or other means to attract attention to what they say
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Anth 340.101: Living in our Globalized World F 2011 / Owen: Chavez Ch. 6 p. 3 - why do you think people hold marches, paint their faces, dress up in costumes, and chant about political issues in public spaces? - it is a cheap way of getting ideas expressed on the news - a “weapon of the weak”, used by those who can’t buy slick TV and magazine advertising to get their message repeated - it is most effective when it promotes an effective framing - “civil rights” (who could argue with that?) - “we are the 99%”… maybe that is getting somewhere… - In this case, the owner (really, the manager) of Green Valley was forced to “abate” the health problems - either install acceptable toilets, water, and buildings… or remove the camp - Note the “othering” by migrants (for a change; othering often goes both ways): - one uses “ gabachos ” for Anglos (p 114): naming is a first step in othering - a name creates a category or kind of person -
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  • Fall '11
  • Owen
  • Universal health care, Consanguinity, Green Valley, cousin marriage

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