The consumers have different reactions on the

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assessment on their ideal type of advertisement. The consumers have different reactions on the advertisements shown on the televisions and the study suggests that consumer reactions are upsetting, showing uncomplimentary results which could reduce advertising effectiveness. (D. JOBBER, 1974). Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption behaviors. Moreover, research on negative facets of consumption is useful because it can potentially contribute to society’s wellbeing, an important criterion for usefulness of any research. This paper builds on earlier papers to propose a model of compulsivity antecedents. Gender, consumers’ tendency to make unplanned purchases, and their tendency to buy products not on shopping lists, serve to predict compulsive tendencies in a sample of Israeli consumers. The findings suggest that these antecedents affect compulsive tendencies, (AVIV SHOHAM, 2013). The framework presented contributes to the environmental consumerism literature by framing the attitude behavior gap as a social dilemma and draws on reference group theory to identify individual factors to help understand the gap and suggest ways in which to bridge it. Results from the study reveal that several characteristics of the individual – trust, in group identity, expectation of others' cooperation and perceived efficacy – were significant in differentiating between “non green” and “green” buyers. ( S. GUPTA , 2009). The results show that buyer's purchase behavior and usage of risk relief service for a transaction in BIN auctions are determined by the perceived risk, which is influenced by the buyer's risk attitude, seller online reputation, and the product price and type . As a type of electronic commerce, online C2C markets have experienced a rapid growth in both sales volume and user numbers. Buy it now (BIN) auction is a mechanism to facilitate online auctions, and is adopted by the major online C2C marketplaces. This study aims to investigate consumers' purchase and adoption of risk relief 4
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service in BIN auctions in the online C2C market from the perspective of perceived risk (ZHANGXI LIN, 2010 ). Despite the fact that time pervades every aspect of human behavior, consumer researchers have given it scant attention. Our objective is to stimulate much-needed conceptual and empirical attention regarding the relationships between time and consumer behavior. The approach adopted here is to review what has been published on the subject in the fields of economics, sociology, home economics, psychology, and marketing and to advance a rudimentary terminology appropriate for the exploration of these relationships. (J. JACOB JACOBY, 1976 ).
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