Virtual team is born from the goals to create a

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Virtual team is born from the goals to create a global market that has the main office in London and two teams in Toronto and Tapei. This separation creates a lot of communication’s problems. There are a trust’s problem due to the distance because there are people who have never seen each other. People who work far each other are less satisfied and productive that people who work together and face-to-face, because they have a physical interactions. Due to the distance of people who work together is difficult manage the behaviour and productivity of this persons.
Question 4: What are some difficulties that Forever Young global advertising and communications team faced throughout the launch process ? Situation analysis : While the launch in Taiwan was a success, the launch in Canada faced several issues. Communication issues: - lack of communication on creative work between London and Toronto teams - limited ways of communication between the different teams (no direct communication) - no regular communication between the Taiwanese and the Canadian team (no feedback) Organizational issues: - Canadian team had difficulties to work with the London content - No coordinated budget for the Canadian team - Tight schedule - Lot of staff changes - Inconsistent instructions from the 2 conflicting teams (Canada/London)

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