The generational cohort is likely to spend money on

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53. The __________ generational cohort is likely to spend money on travel, second homes, luxury cars, and investments. They are typically loyal and willing to spend but are extremely quality conscious.
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A. Seni ors B. Baby Boom C. Generation W D. Generation X E. Generation Y 54. Hillary always looks for the "Made in U.S.A" label, prefers easily recognized brand names but not always designer labels, and wants value, quality, and classic styles. Hillary is most likely to be part of the __________ generational cohort. 55. From a marketing perspective, what separates __________ from the generation before them is that they are individualistic, value leisure time as a high priority, and are trying to maintain their youth. 56. Marketers selling to the __________ generational cohort need to recognize that these consumers are not too interested in shopping, are cynical, and are less likely to believe advertising claims than the generation(s) before them.
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57. Baby Boomers popularized personal fitness equipment, but as they age, they are becoming interested in products that address other areas of concern. Which of the following is NOT one of these potential interests? A. Computer pr the mind thro B. Financial innovations that address the failure to save en C. New music that is far less energetic than rock 'n roll. D. Wellness services. E. All of these are interests of Baby Boomers. 58. Julie is an experienced shopper. She has been doing the family's weekly shopping since she was twelve. She is not very interested in status items, and questions advertising claims. Julie is most likely to be in the __________ generational cohort. 59. The __________ generational cohort is characterized by the question, "Why shop at Neiman Marcus when Kohl's and Target are just as good, cheaper, and more convenient?" 60. Roddy walks away from salespeople who give him the "hard sell." He rarely watches television and spends more time on the Internet. Roddy is most likely to be a member of the __________ generational cohort.
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