28 Voice pitch analysis measures emotional reactions through changes in the

28 voice pitch analysis measures emotional reactions

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28) Voice pitch analysis measures emotional reactions through changes in the respondent's voice and is a type of mechanical observation.Answer: TRUEDiff: 2 Page Ref: 187-188LO: 6.3 Explain and classify the different observation methods used by marketing researchers and describe personal observation, mechanical observation, audit, content analysis, and trace analysis.29) Response latency is used as a measure of the relative preference for various alternatives.Answer: TRUEDiff: 3 Page Ref: 187-188LO: 6.3 Explain and classify the different observation methods used by marketing researchers and describe personal observation, mechanical observation, audit, content analysis, and trace analysis.30) Generally, the pantry audit is conducted in conjunction with one of the survey methods.Answer: TRUEDiff: 3 Page Ref: 189LO: 6.3 Explain and classify the different observation methods used by marketing researchers and describe personal observation, mechanical observation, audit, content analysis, and trace analysis.31) The pantry audit is a type of audit where the researcher inventories the brands, quantities, and package sizes of products in a consumer's home.Answer: TRUEDiff: 2 Page Ref: 189LO: 6.3 Explain and classify the different observation methods used by marketing researchers and describe personal observation, mechanical observation, audit, content analysis, and trace analysis.
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32) Content analysis could be profitably employed in the analysis of structured questions.Answer: FALSEDiff: 2 Page Ref: 189-190LO: 6.3 Explain and classify the different observation methods used by marketing researchers and describe personal observation, mechanical observation, audit, content analysis, and trace analysis.33) It is best to view observation as a complement to survey methods, rather than as being in competition with them.Answer: TRUEDiff: 1 Page Ref: 192-193AACSB: Reflective thinkingLO: 6.3 Explain and classify the different observation methods used by marketing researchers and describe personal observation, mechanical observation, audit, content analysis, and trace analysis.34) The collection of survey data through social media sites can be automated, but does not allowthe researcher to customize reach to various segments of consumers.Answer: FALSEDiff: 1 Page Ref: 197-198AACSB: Information technologyLO: 6.7 Explain how social media can be used to implement survey and observation methods.35) A limitation is that online surveys conducted through social media platforms do not encourage committed and credible feedback.Answer: FALSEDiff: 1 Page Ref: 197-198AACSB: Information technologyLO: 6.7 Explain how social media can be used to implement survey and observation methods.36) Analysis of the comments, photos, videos, audio, and other stimuli posted voluntarily by consumers on their social media sites are traces of their behaviors. An analysis of these constitutes a form of observation known as trace analysis.
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  • Fall '14
  • PaulHarris
  • AACSB, Computer-assisted telephone interviewing, official statistics

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