Strategy canvases are an excellent start to any process because it takes a

Strategy canvases are an excellent start to any

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in artist block. Strategy canvases are an excellent start to any process because it takes a design brief and immediately highlights the holes where possible innovation can exist. “it captures the current state of play in the known market space…” (page 27) If a large company can employ strategy canvases to streamline their large productions, the wants and needs of a particular product market space can highlight just as well. Blue Ocean also emphasizes “Getting the Strategic Sequence right” (Chapter 6) To waste time researching at the end of process or ideating at the get-go before first researching (Nokia gameplay phones) creates shallow products. To create a process based on Blue Ocean Strategies ensures that innovation happens at the best points with the most information and details can dial in the most optimal of results. It is clear that product design as a discipline has boomed since its inception, after all it is the center of consumer society and a consumer society is our current reality. So where is the next evolution? “Industries never sit still. They continuously evolve…” (page 6) It is foolish to not look beyond a current possibility when
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  • Fall '19
  • Babette Strousse

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