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(96)00014-X Finaly, P (2000),Strategic Management , Pearson Education Limited.Government of India, retrieved: 19 January 2008, from:Hil l, C (2006),International Business: Competing in the Global Market 4thedt,Pearson Education LimitedS u s a n , S H a n d D a v i d , F ( 2 0 1 5 ) , The Dynami cs of Interna tiona l stra tegy International ThomsonPublishingWan, S., & Chon, K. (2010). Asianess-An Emerging Concept in Hospitality Management. Asia-Pacific CHRIE (pp. 175-186). Phuket: The 8th APacCHRIE Conference 2010.
REPORT ON BANYAN TREE 18Wirtz & Koh. (2005). Banyan Tree-Developing a Powerful Service Brand. Service Marketing in Asia-A Case Book. Wirtz, J. (2011). The Banyan Tree: branding the intangible. Eerald Emerging Markets Case Studies. Yin, R. (2003). Case Study Research, design and methods (3rd ed.). London: Sage Publications.