Essam abu awad argued that depending on the student

Essam Abu Awad argued that depending on the student and the university they attended,
the graphic design learning processes varied widely. Essam, a senior lecturer at the Applied
Science University, attributed the 25% of graduate students he believed are well-trained and
competitive in the market to the inconsistencies in graphic design education (Walker 2006, p.
32). The rest lack adequate training and skills required to tackle the challenges in the design
industries. In agreement with the additional training required to prepare students before entry
into markets in Jordanian graphic industries is Faisal Al-Omari, the Assistant Professor at
Philadelphia University (Awad 2007, p.36). A graphic design lecturer at Petra University, Badran
Ibrahim stated that majority of graphic design graduate students are often shocked upon entry

Jordanian Graphic Design 9
into the markets. This happens after they discover the processes and the practices that graphic
design industries undertake. Of essence is that these graduates can make a preliminary start in the
workplaces by utilising the numerous skills despite lacking prior intellectual and technical
training (Haija 2010, p.24). The assertion is on the essence of graduate student preparation to the
needs and requirements of the graphic design education.
The adjustment to commercial graphic design in Jordan can be attributed to numerous
reasons according to Walker (2016). The students for one have not undergone training in dealing
with pressures and increased workload. The other reason is that their skills in applying the design
solutions to real challenges in the surrounding are limited. This can be attributed to the lack of
awareness regarding what the student thinks he or she will do once she has graduated. In
addition, during their undergraduate studies, these students do not comprehend what they are
taught in class. A graphics design instructor at the University of Al-Ahliyya Amman, Alamarat
Yazan, stated that students in most Jordanian graphic education institutions generally possess
good qualities (Walker 2006, p. 45). Their readiness to entering the markets can be therefore
enhanced by practical training internships since these students have creativity and talents that can
be transferred to graphic design industries. Professionally, the top managements at Jordanian
universities are in agreement on the need for improvements on university curriculum to
incorporate the experiences and develop skill that will boost students in market competitions.
Characterised by a majority of graduates from other programs, Jordanian graduate graphic design
students lack the readiness required to compete in the markets and thus further training is
required.

Jordanian Graphic Design 10
UK European America Jordan
The design thinking
approach used in the
UK combines both
expertise and creativity
in process of design.