As such they are asking consumers as well as other stakeholders to join them in

As such they are asking consumers as well as other

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themselves they may be unable to do much. As such, they are asking consumers as well as other stakeholders to join them in their mission of giving. Consumers and other stakeholders can contribute things to do with money, time, or anything else to the cause highlighted by the company. The other event that has been common lately is alignment of the CSR efforts with the brand. With this, firms are choosing only initiatives that work authentically with the brand that is already established. Rayman-Bacchus (2017) argues that this is not only a naturally fitting venture but also directly impacts the customer base. Another event is that businesses are advertising their charitable efforts both online as well in their physical storefronts. Over and above this firms are leveraging social media in order to amplify giving as well as positive mentions. The last event that is being adopted by firms is not overlooking local initiatives. While global causes are significant but at the same time they should not be given all the space and neglect what is happening in the backyard (ArAs, 2016). When
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CORPORATE SOCIAL RESPONSIBILITY 5 strategies are built around homeless shelters, schools, food banks, and homes for senior citizens helps make a difference while increasing brand visibility among the customers.
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CORPORATE SOCIAL RESPONSIBILITY 6 References ArAs, G. (2016). A handbook of corporate governance and social responsibility . Routledge. Carroll, A. B. (1979). A three-dimensional conceptual model of corporate performance. Academy of management review , 4 (4), 497-505. Martínez-Ferrero, J., Banerjee, S., & García-Sánchez, I. M. (2016). Corporate social responsibility as a strategic shield against costs of earnings management practices. Journal of Business Ethics , 133 (2), 305-324. Rayman-Bacchus, L. (2017). Perspectives on corporate social responsibility . Routledge.
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  • Summer '16
  • michael jakait
  • Business Ethics, Corporate social responsibility, Aras

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