30 p 541 Compared to most US firms Japanese firms have a reputation for

30 p 541 compared to most us firms japanese firms

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30.(p. 541)Compared to most U.S. firms, Japanese firms have a reputation for expecting a marketing plan to be profitable in a much shorter period of time. FALSEAACSB: Reflective ThinkingBloom's: KnowledgeDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.31.(p. 541)There's more risk for financial investors when the potential profits from a marketing plan are off in the future rather than immediate. TRUEAACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.20-53
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Chapter 20 - Managing Marketing's Link with Other Functional Areas32.(p. 542)When a firm uses debt financing, the organization providing financing receives an ownership share in the company. FALSEAACSB: Reflective ThinkingBloom's: ComprehensionDifficulty: MediumLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.33.(p. 542)If a company borrows money via debt financing, the people or institutions that loan the money get an ownership share in the company. FALSEAACSB: Reflective ThinkingBloom's: KnowledgeDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.34.(p. 542)A bank (or other institution) that provides debt financing to fund a marketing plan is usually more willing to take risks than are investors who buy stock. FALSEAACSB: AnalyticBloom's: KnowledgeDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.35.(p. 542)Some banks work aggressively to attract business customers who want loans, but most commercial lenders like to avoid risk and making loans that are not secured with assets. TRUEAACSB: Reflective ThinkingBloom's: KnowledgeDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.20-54
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Chapter 20 - Managing Marketing's Link with Other Functional Areas36.(p. 542)In general, the greater the risk that the lender takes on to provide the loan, the greater the interest rate charge will be. TRUEAACSB: Reflective ThinkingBloom's: ComprehensionDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.37.(p. 543)Before profits accumulate, a firm's selling price must cover all of the costs of doing business, including the interest charge on borrowed money. TRUEAACSB: Reflective ThinkingBloom's: KnowledgeDifficulty: EasyLearning Objective: 20-02 understand the ways that marketing strategy decisions may need to be adjusted in light of available financing.
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