Course Hero Logo

Question 4 discuss about the nature of corporate

Course Hero uses AI to attempt to automatically extract content from documents to surface to you and others so you can study better, e.g., in search results, to enrich docs, and more. This preview shows page 8 - 10 out of 14 pages.

Question 4: Discuss about the nature of corporate entrepreneurship.Explain the need for corporate entrepreneuring.
Why do you need corporate entrepreneurship?
Increased productivity and employee morale:Corporateentrepreneurship programs allow employees to tackle new opportunities,immersing them in work which they find to be both challenging and interesting.When employees are engaged and feel that their contributions are valued by thecompany, productivity goes up.Source of competitive advantage:Employees are an organisation’s greatestasset when it comes to identifying opportunities and threats in the market. Theycan provide insights not available to competitors, and are a valuable source ofongoing competitive advantage.Employee recruitment and retention:Allowing employees to pursue theirideas and opportunities for the business leads to higher levels of job satisfaction.A result of this is lower levels of staff turnover. In addition, companies that areknown for encouraging corporate entrepreneurship will in turn attract othertalented, entrepreneurially minded employees, creating a positive cycle.The need for corporate entrepreneurship –Today’s business world is very competitive and always evolving. Manybusinesses have a problem keeping up in today’s world and this is what leads totheir downfall. Many are baffled by the ability of successful companies to stayahead of the pack? Most do so with the implementation of corporateentrepreneurship. Corporate entrepreneurship is basically new ideals andopportunities that are developed within a large company. All in all, the wholeideal revolves around innovation. This process can give any company acompetitive edge over their competitors, but that doesn’t mean that there aren’trisks involved.

Upload your study docs or become a

Course Hero member to access this document

Upload your study docs or become a

Course Hero member to access this document

End of preview. Want to read all 14 pages?

Upload your study docs or become a

Course Hero member to access this document

Term
Fall
Professor
Mizan

Newly uploaded documents

Show More

Newly uploaded documents

Show More

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture