Lighting illumination inside the store 1 2 3 4 5 9 Promotions Offers and

Lighting illumination inside the store 1 2 3 4 5 9

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the store 1 2 3 4 5 9. Promotions, Offers and Discounts schemes 1 2 3 4 5
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Understanding shopper behaviors and evaluation of customer experience at selected store of Reliance Retail”33 10. Overall checkout experience 1 2 3 4 5 11. Parking Facility for the store 1 2 3 4 5 12. Signboards and directions to easily locate sections and products 1 2 3 4 5 13. Appropriate temperature inside the store 1 2 3 4 5 14. Product Quality 1 2 3 4 5 15. Freshness/ Quality of fruits and 1 2 3 4 5 vegitables 16. Availability of your preferred pack sizes 1 2 3 4 5 17. Range and quality of chilled and refrigerated products 1 2 3 4 5 6)How many times have you visited this store?First Time Below 5 times 6-10 times 11-15 times 16 times or more 7)What is your current occupation??Employee Business person Retired Student Self employed professional Home maker Unemployed Other 8)Rank the following factors on the scale of five which influence you to visit this mall? (1 being Least Important, 5 being most important)Factors 1 2 3 4 5 1. All products in one roof/ Bulk
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Understanding shopper behaviors and evaluation of customer experience at selected store of Reliance Retail”34 purchase 2. Offers/ Discounts 3. Convenience 4. Attracted by advertisement 5. Word of mouth 9)What is your household's monthly budget for food, beverages, grocery items etc? 1000-5000 11000-15000 21000-25000 6000-10000 16000-20000 >25000 10)And approximately what % or proportion of the above monthly household budget do you buy from this store?>20% 41-60% 81-100% 20-40% 61-80% Personal Details: Name: Address: Pincode: Contact Number:
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Understanding shopper behaviors and evaluation of customer experience at selected store of Reliance Retail”35
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  • Summer '20
  • Test, Reliance Retail

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