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An additional qualitative insight into new zealand

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An additional qualitative insight into New Zealand leaders was gained from completion of a survey of leadership references in print media during a one-week period at the end of 1997 (Godfrey & Kennedy, 1998). The sample media comprised two business magazines (Management and New Zealand Business), two business weekly newspapers (The Independent and National Business Review) and three daily newspapers (Auckland’s New Zealand Herald, Wellington’s Dominion, and Christchurch’s Press). All references to New Zealand leaders (in political, commercial and community spheres) were identified and coded. A total of 557 data elements (from 320 separate text extracts) were categorised iteratively,
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