Today sexual imagery is explicit and far more in your

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Introductory Psychology
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Chapter 12 / Exercise 10
Introductory Psychology
Rathus
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Today sexual imagery is explicit and far more "in your face" than before. Sexual imag- es of bodies and genitals, of people making love, of diverse forms of sexual expression, and of females and males in scant underwear are everywhere-in magazines, on billboards, on television, and online-selling products that range from dental floss to luxury vaca- tions. Online pornography is another source of public sexual images. Is it any wonder chat advertisers use explicit sexual imagery to sell products that appeal to an individual's most intimate needs, desires, and vanity? 3, Explicit sex talk has become acceptable in diverse conversations. Tabloids such as the National Inquirer and magazines such as Vtmity Fair, cable television, online ven- ues such as YouTube, and other social media exploit romantic and sexual images, celeb- rity romances, and sexual scandals by mainstreaming even very raw sex talk to diverse audiences as never before. What was once whispered about sex is now shouted in widely acceptable media, including talk shows on radio and television, which have made sex a regular topic of conversation (Gamson, 1998). Oprah has famously made romance, sex, and love a focus of some of her television shows, with wide viewer appeal.
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Introductory Psychology
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Chapter 12 / Exercise 10
Introductory Psychology
Rathus
Expert Verified
History of Sexuality in Media 35,000BCE Cave paintings and Venus statues depict first prehistoric images of human sexuality 1895 Oscar Wilde is tried in London for sodomy, and newspapers carry the story worldwide 1932 Bessie Smith is sex symbol of soul 1940 Pinup girls popular during World War II 1948 Alfred Kinsey publishes Sexuality in the Human Male, the first large survey study of sexual behavior in the United States 35,000BCE 100 CE 1800 1899 1920 1940 1950 79CE Roman graffiti 1895-1915 Gibson Girls used in advertising feminine beauty 1938 Sinatra is sex symbol for teenage girls 1942 Planned Parenthood founded sexual consumerism The use of sexuality to market and sell products to consumers. shared sexual images Content that contains explicit or hidden sexual messages, whether real or imagined, visual or auditory. 4. Sex in pop culture has transformed public attitudes about sexuality in society as a whole. After World War II and the advent of mass television, sex became increasingly common in the public content of TV shows and what was expected of the movies and other media. Sex became an effective marketing tool used to change popular tastes, fash- ions, and attitudes, especially through television (Reichert, 2002). New media campaigns related to HIV and safer sex became so explicitly sexual chat, in the 1980s and 1990s, pol- iticians condemned some of them (Herdt, 2009). In politics, just the hint of a sex scandal can still threaten the career of a public figure, from the local mayor to the president of the United States, yet in so many circumstances sex has indeed factored into political cam- Sex sells products, and has for a hundred years in the United States. From lingerie and coffee to cigarettes and toilet paper, studies have shown that nothing sells like sex (Reichert, 2002). The use of sexuality to market and sell products to consumers

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