Sector and to create new nature reserves including

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sector and to create new nature reserves (including marine ones) able to attract lovers of trekking andhiking. The Minister of Tourism Alberto Alves said he will try to establish a partnership between theprivate and public sectors for the sustainable exploitation of local treasures such as the AmazonRainforest, the Pantanal, the Cerrado and the Atlantic Forest, in addition to the more than 8000kilometers of coastline and the river basin.It is clear how the visits to protected areas rose in the last 10 years: only in national parks, visitorsincreased by 238%, from 1,900,000 in 2007 to 7,140,000 in 2015. And in the first half of 2016 twoBrazilian institutions have been awarded for activities in the adventure tourism industry.Marketing Activities for the Target MarketAdvertisementsMedia Announcements Web pagesMerchandisingTourism Events Public RelationsTwo most appropriate marketing activities
ILSC Business School BSBMKG416 Assessment V1 0117 10
Advertisements (Estimated Value $ 3,500)Banner Online - institutional site will be created flash site for home. Can be toggled with thecampaign that is sparkling in the air.Folder exclusive brand: There will be a mini folder (approximately 8x11cm) unique to publicize theproduct.Promotional Email Marketing: Is created promotional marketing e-mail about the product.Spot (recorded on the radio) + Merchandising: will 30'' spot created for airing on Australian radio.Day 12/02 will be held merchandising action with live announcers at will send a bottle for eachspeaker.ILSC Business School BSBMKG416 Assessment V1 0117 11
Newsletter online: This will create a unique online newsletter addressing the issue Sparkling.Their harmonies, consumption, unlike him to sparkle.E-mail marketing for sales representatives: will create e-mail marketing on the product to bereleased to the business representatives.Social, Cultural and EthicalrequirementEnvironmental IssuesLegislationPeople tend to be attracted togood quality and competitivepriceLike to go out with friends orfamily for tourism activities High volume of spent perperson,suchas:accommodation, food, services,health and leisureProblemofpopulationdecreasingInfluence of global warmingProhibit purchasing less than 18years’ oldOther products can be sold inconvenience stores and marketsProhibitexaggeratedadvertisement; law is not clearabout the limits
ILSC Business School BSBMKG416 Assessment V1 0117 12
Analyze the range of marketing activitiesILSC Business School BSBMKG416 Assessment V1 0117 13MarketingactivityAdvertisementsMediaannouncementsWeb pagesMerchandising(Tasting)AdvantagesShowtheproduct to thetarget marketFast reach to thetarget marketSave time andmoneyDirect contactwith the possiblecustomers andstraightfeedbackDisadvantagesItmaybeexpensiveExpensiveHighCompetitionItmaybeexpensiveCould not reachthe right targetmarketCostOver$3,000/monthOver $5 millionAround $1,000set up and thenmaintainandupdateMinimum$60,000Legal IssuesAdtimeisrestricted by lawAccess over 18years oldProhibited

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