Knowing the audience and how the families of the

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to keep the families spirits high. Knowing the audience and how the families of the trapped miners reacted to the news, it would be much easier to make the announcement knowing what we know now. A face-to-face and one-on-one channel of communication for the message would project a more personal and caring attitude for the families of the miners trapped in the mine. Taking the time to speak with each family would reflect very well on the mining
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3 Chilean Miners company and the approach they are taking to the situation. A possible message to be communicated to the families would be; “Hi Mrs. Gutierrez, may I come in? Thank you. First I want to be very direct and honest with you, there has been a collapse in the mine your husband works. We are very confident he and the other miners are okay and we are working relentlessly as I speak to confirm he is okay and executing our plan to bring him and the other miners back up to the surface.” The message communicated to other mine employees would be just as direct, but more informative and detailed. The more the mine employees know the better they can assist in the rescue of their fellow miners trapped more than 2,000 feet below the ground. The communication to the mine employees would depend on whether they were on-site or not. On-site workers would be communicated to through mass communication such as walk talkies or e-mail and employees who may be at home would be contacted by phone. Communication would be brief and straight to the point; facts, information, and little to no filler would be used to convey the message. The
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