It is easy to align the goals of the parties to the

it is easy to align the goals of the parties to the alliance
47. Horizontal diversification may be achieved by acquiring a company:
that sells different products that appeal to existing customers
48. Market share can be increased through *
all of the listed choices
49. Product line expansion will succeed only if:
the new product is acceptable to customers
50. Market expansion alternatives are evaluated based on:
Market size
51. The primary purposes of related diversification include all of the following except:
increasing product variety
52. Advantages of blue ocean strategies includes all of the following except:
creates intensive competition
53. Nike’s competitive advantage comes from the following except:
price leadership
54. Walmart’s competitive advantage comes mainly from
excellence in its logistics and warehousing facilities
55. Singapore Airline and Tata Group have formed a joint venture in India to form Air
Vistara, a full service airline. The motivation in this joint venture include all of the
following except:
Leverage on brand names
56. The strategic options are evaluated on the basis of all of the following except:
adaptability

57. Organisational culture impacts strategy through:
strength of shared values
58. Appraise which one of the following organisational structures that usually facilitates
responsiveness to market needs?
fully decentralised structure
59. All of the following analysis are used in developing strategies except:
none of the listed choices
60. Strategy development through logical incrementalism assumes that:
the strategy that is created for immediate future can be modified as the environmental factors
change
100 marks