4 web pages document that is suitable for the world

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4. Web pages: document that is suitable for the World Wide Web and web browsers. A web browser displays a web page on a monitor or mobile device. The web page usually means what is visible, but the term may also refer to a computer file, usually written in HTML or a comparable markup language. Privacy Act: The Privacy Act 1988 (Privacy Act) is an Australian law which regulates the handling of personal information about individuals. Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable. Question 1. Identify and briefly outline three (3) pieces of legislation that apply to the marketing strategies of the simulated business in Appendix A. (50 – 80 words each)
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Question 2. Read through this website on Planning a Successful Promotional Campaign. In your own words, outline each step of the planning process. (80 – 150 words) Evaluation of Marketing Communications Understanding how you can evaluate the effectiveness of your efforts can help you spend your marketing budget more efficiently. Communication Channels There are many ways to communicate and also different ways of establishing this communication. When we think of customers, this becomes even more evident, since your audience can look you up in several different communication channels. For this reason, it’s important to know how to identify the best way of getting your message across to each person on each channel. Establishment of objectives Setting objectives is an all-too-familiar slogan among marketing teams, but this is where all marketing plans start. Marketing schools often prescribe the SMART way, referring to goals being specific, measurable, achievable, realistic, and time-oriented. The SMART way helps to avoid the too generalized “to increase sales” mantra as it’s not translated into or expressed in numbers. For your sales goals, some of the key performance indicators that you would like to plot may include the ROI or how much of the market share you gained for a specified period .
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