Influencer marketing is another powerful eCommerce strategy. This has been used to great effect
before. About a year ago, MeUndies used a snapchat campaign to buy its products. A member of
the marketing team and a star from Nickelodeon participated in a pumpkin-carving contest
dressed in sweat suits from the company. People talked about this event and it encouraged people
to take a look at MeUndies. And that led to a spike in sales. Understand how powerful word of
mouth marketing is. Word of mouth generates twice the number of sales as paid advertising.
People don’t trust ads, but they trust their family members and friends. A company that invests in
reputation marketing and word of mouth marketing has a far higher chance of success.
Email marketing is also a winning strategy if used right. There’s nothing more powerful than an
email marketing campaign for eCommerce. If you want to promote your services on the Internet,
start building up your email list. Make sure that people are getting exclusive content that’s useful
to them when they subscribe. By providing a great experience via your list, you will steadily start
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