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Unformatted text preview: Figure 4-6 Cons of New Sunday Bazaar When the researchers asked the retailers why people visited this market specifically, majority of them said that it was because of the reasonable prices offered here along with the huge variety that is available of goods available under one roof. They said that people come here to shop for unique items that are not available elsewhere. Other reasons highlighted included availability of many retailers to choose from, people buying items of their personal choice, being a “branded used items bazaar”, and people visiting the bazaar due to Sunday holiday. According to them, the majority of people of who come here are women, who seem more educated and intelligent than buyers they interact with elsewhere. A retailer said that husbands just accompany their wives to this bazaar. One retailer added that boutique owners come to his shop to buy used good and sell them at higher rates in their boutique. When asked if people bargain in this bazaar or not, the response was unanimous amongst the retailers that everyone bargains here. According to most of the retailers, people bargain because it is in-built in their nature. A few of them said that bargaining was a part of the bazaar culture and people tend to bargain because they are not satisfied till they indulge in the process of bargaining. One retailer said that people bargain because there 22 are differences in the quality they are getting while another said that bargaining prevails in this market as there are no fixed prices. When asked if they participate in the negotiation process with the customer, retailers mostly said that they do. According to them, the process begins when the customer asks for the price of a certain item. The retailers then quote a price based on their own costs and a margin they keep for further negotiation. The deal is made somewhere between the price quoted and the cost price which minimizes the chances of loss for both parties as it is expected that both sides will negotiate for their own interest. Those people who do not bargain and pay for the items for as much as the retailers quote end up making a loss on the customer’s end whereas the retailer enjoys the profit and covering the margin that was lost by people bargaining too much. Majority of retailers think that women bargain more than men because it is their nature to bargain; they have a tendency to save and this behaviour is habitual. Additionally, as the household budget is under their control and due to rising cost of goods, women have to bargain. Some retailers have an opinion that women bargain because it’s a part of bazaar culture and they are not satisfied until they bargain According to them bargaining is a vital part of shopping for people. As people react differently in same situations, retailers do the same when it comes to bargaining. When they deal with bargaining customers, most retailers would have a take-it-or-leave it reaction....
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- Winter '09
- ........., Bargaining, Sunday Bazaar