Which of the following statements about the societal

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48. Which of the following statements about the societal orientation is FALSE? a. Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation. b. Marketers cannot deliver all benefits sought by customers because these benefits may not be in the long-term best interests of the customers. c. The societal marketing concept is an important refinement of the market concept. d. Organizations have both a social and economic justification for their existence. e. The majority of consumers support environmentally-friendly companies and willingly paying more for these products. ANS: E While a majority of consumers report that environmental issues are important, they are not willing to make tradeoffs for higher costs or lower performance. PTS: 1 REF: 6 OBJ: 01-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Customer 49. Life is good® developed the “Good Karma” line of environmentally friendly 100% organic cotton ap- parel. The production of the Good Karma line is be consistent with a _____ orientation. PTS: 1 REF: 6 OBJ: 01-2 TYPE: App TOP: AACSB Ethics | TB&E Model Strategy
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50. Target shoppers can enroll in the Take Charge of Education® program so that Target will donate one percent of purchases made with a consumer’s REDcard, a Target credit card. The more money custom- ers spend, the larger the donation to the consumer’s school of choice. By instituting the Take Charge of Education® program to help local schools, Target has shown a _____ orientation. PTS: 1 REF: 6 OBJ: 01-2 TYPE: App TOP: AACSB Ethics | TB&E Model Strategy 51. Jewelry stores want to provide their customers with the highest quality of diamonds available at the lowest possible prices. Unfortunately, the lowest priced diamonds these days are sold by African rebels who use the profits to engage in genocide. Human rights organization have asked jewelers to buy diamonds that are "conflict-free," that is from South Africa, Australia, or Canada. LeeBrant is one retail jewelry store that sells only diamonds that are certified to be from these countries. LeeBrant is exhibiting which marketing management orientation?
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