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Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 5
T-1.8.1_v3The product or service This document will discuss ASOS's electronic marketing plan for apparel. ASOS has a group of young network technology proficient customers active in various networks. ASOS plays a friendly role on the Internet and maintaining a consistent and familiar image can easily establish relationships with supporters.ASOS also provides clear guidance on the overall social media strategy.There are two ways in which ASOS is closed to customers. On the one hand, it establishes a relationship with customers without involving products. On the other hand, it mixed promotions with content on social media platforms. However, he did not follow China's rules or failed to implement them drastically.Thus, the document would explore an e-marketing plan for ASOS to expand its business in China.The e-Marketing plan would help ASOS reopen the Chinese market again. The goal is to get young people's attention in China.The marketing plan would help ASOS close to young Chinese. Thus, popular culture in China would be considered.More importantly, the marketing plan is expected to make sense for building people's buying behavior.The main objectives of this e-Marketing plan are:1. Increase 100,000 visitors and registrations online by next year.2. Over the next 6 months, increase 800,000 times search on Chinese search engines such as Baidu,which can increase brand awareness and expand ASOS brand.3. Increase customer spending in China, ie increase 10% of annual sales in the next year.4. Receive a 35% profit margin within the first year.5. Achieve net income of $ 85,000 in the second year and $ 120,000 in the third year.Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 6
T-1.8.1_v3TABLE OF CONTENTSPAGES12.Executive Summary 6-713. Introduction9-1114.Situational Analysis13-15SWOT Analysis13Issues Identified1415.The e-Marketing Schedule15-16Gantt Chart or Timeline for the e-Marketing Plan15-1616.The e-Marketing Strategies & Action Plan17product strategies17price strategies17Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 7
T-1.8.1_v3promotion strategies17distribution strategies1717.Costing and Budget 18-2018.Technical Issues21-22website content & searchability21Customer registration & logging security (for customers and staff)21Coupon codes, rewards for old clients, discounts21multimedia21-22autoresponders22order forms and feedback forms22access levels to online resources22credit card transactions22website hosting22website publishing22technical staff (size, requirements)2219.Monitoring Strategy2320.e-Marketing Evaluation methods2321.Sources & References2422. Appendix 25-2923.Links to templates & resources30Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019Page 8
T-1.8.1_v3INTRODUCTIONYour introduction should include: 1.Initial consultation with stakeholders (in this case it may be your trainer and assessor who will act as the senior manager and your direct supervisor)2.Mission, Vision and objectives of the organisation in regard to the product or service o