Marketing assessment no1 v11 last updated on 11062019

Marketing, Assessment No.1 V1.1 Last updated on 11/06/2019 Page 5

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The product or service This document will discuss ASOS's electronic marketing plan for apparel.
ASOS has a group of young network technology proficient customers active in various networks.
ASOS plays a friendly role on the Internet and maintaining a consistent and familiar image can easily
establish relationships with supporters.
ASOS also provides clear guidance on the overall social media strategy.
There are two ways in which ASOS is closed to customers. On the one hand, it establishes a
relationship with customers without involving products. On the other hand, it mixed promotions with
content on social media platforms. However, he did not follow China's rules or failed to implement
them drastically.
Thus, the document would explore an e-marketing plan for ASOS to expand its business in China.
The e-Marketing plan would help ASOS reopen the Chinese market again. The goal is to get young
people's attention in China.
The marketing plan would help ASOS close to young Chinese. Thus, popular culture in China would
be considered.
More importantly, the marketing plan is expected to make sense for building people's buying behavior.
The main objectives of this e-Marketing plan are:
1. Increase 100,000 visitors and registrations online by next year.
2. Over the next 6 months, increase 800,000 times search on Chinese search engines such as Baidu,
which can increase brand awareness and expand ASOS brand.
3. Increase customer spending in China, ie increase 10% of annual sales in the next year.
4. Receive a 35% profit margin within the first year.
5. Achieve net income of $ 85,000 in the second year and $ 120,000 in the third year.
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TABLE OF CONTENTS PAGES
12. Executive Summary 6-7
13. Introduction 9-11
14. Situational Analysis 13-15
 SWOT Analysis 13
 Issues Identified 14
15. The e-Marketing Schedule 15-16
 Gantt Chart or Timeline for the e-Marketing Plan 15-16
16. The e-Marketing Strategies & Action Plan 17
 product strategies 17
 price strategies 17
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 promotion strategies 17
 distribution strategies 17
17. Costing and Budget 18-20
18. Technical Issues 21-22
 website content & searchability 21
 Customer registration & logging security (for customers and staff) 21
 Coupon codes, rewards for old clients, discounts 21
 multimedia 21-22
 autoresponders 22
 order forms and feedback forms 22
 access levels to online resources 22
 credit card transactions 22
 website hosting 22
 website publishing 22
 technical staff (size, requirements) 22
19. Monitoring Strategy 23
20. e-Marketing Evaluation methods 23
21. Sources & References 24
22. Appendix 25-29
23. Links to templates & resources 30
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INTRODUCTION
Your introduction should include:
1. Initial consultation with stakeholders (in this case it may be your trainer and assessor who will
act as the senior manager and your direct supervisor)
2. Mission, Vision and objectives of the organisation in regard to the product or service
o