Q4 1 The article described some features of Chinese consumer behaviour in

Q4 1 the article described some features of chinese

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Q4. 1) The article described some features of Chinese consumer behaviour in luxury consumption. For instance, with them becoming familiar with luxury products, they are becoming savvier about the relationship between quality and price. By these details, it possible that find some link between the features and consumers characteristics which described in previous research source. In addition, it could associate with question in source 3: when they become more familiar with luxury brands, how could they change their consumption behavior. Q5. 1) Author state that for getting the report, McKinsey surveyed more than 1500 representatives in 17 Chinese cities. So the survey could be broad and representational, it could be able to reflect the common features of Chinese luxury consumers, thus why I think it is could be enough. 2) Author showed some exhibit in the article to support his claims. For example, for support the claim that Chinese consumers increasingly prefer internationally well-known brands, author use an exhibit to illustrated the change of key buying factors in luxury purchase by four areas (read-to-wear, leather goods, jewellery and watches) during 2008 and 2010. As exhibit showed, the factor of ‘internationally well-known brands’ has climbed to top 3 key factors. Therefore, it is effective evidence for supporting his claim. Q6. 1) Can I find the up-to-date article which report the 2015 china luxury market? 2) What is different between 2015 and 2011, is it possible that use previous arguments to explain the change?
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  • One '14
  • Marketing, Luxury good, luxury products, Luxury vehicle, luxury

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