In a comparison of advertising rates between tv

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20. In a comparison of advertising rates between TV, newspapers, and Internet audiences A. TV is 10 times more expensive. B. there is no real cost on the Internet. C. newspaper advertising is, by far, the cheapest. D. advertisers pay about as much ($10-40 per 1000 viewers) for each medium. E. comparison of these costs is not very important to businesses. Answer: D Page: 318 21. Ads that appear on web pages are meant to attract viewers who will point their mouse at these advertisements to get more information. The measurement for how often viewers do this is called ___________________. 22. Which one of the following is not a good tactic to consider for establishing a dialog among your target markets? 23. All of the following are attributes of a successful commercial Web site except 24. The GVU 9 th WWW User Survey reveals that _______ of e-commerce customers have had a bad experience with purchasing online. A. >50% B. almost 100% C. 20.5% D. 1.9% E. 0% Answer: D Page: 323
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246    Electronic Marketing 25. The estimated number one product category for online purchases in 1999 according to Forrester Research, Forbes, and Business Week is 26. e-Commerce markets with the best growth potential are closely tied to 27. Leading consumer product/service sales categories include 28. The respondents to the GVU Tenth WWW user survey were usually U.S. males A. True B. False Answer: A Page: 360
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