A factsheet template follows SUBJECT TITLE and Sweepotatoes Tips for Talking

A factsheet template follows subject title and

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An example of a filled in factsheet can be found in the Appendix B. A factsheet template follows. SUBJECT TITLE and Sweepotatoes Tips for Talking with News Media on this Issue In answering media questions, remember the following: • Write down the reporters’ names, their media outlet and their phone number. This will help you know who to contact if you need to update the information you’ve given. • Stick to what you know. Do not venture into information where you have no expertise, but refer media to other agents or specialists who may have the information (an experts list on this topic is listed below). • Direct reporters to the Experts and Web site for updates and regulatory information, and remember that regulatory information is not our area of expertise. • For more assistance on this topic, please contact a member of our industries core crisis communication team at: Talking Points on SUBJECT TITLE UPDATE ON SWEET POTATO HARVEST IN “STATE”:_________________________________ WHICH PRODUCTS ARE AFFECTED: _____________________________________________ WHICH PRODUCTS ARE UNAFFECTED: ___________________________________________ WHAT PATHOGEN CAUSES THE ILLNESS: _________________________________________ LINK TO FDA OR OTHER WEBSITES: ______________________________________________ WHAT ACTIONS SHOULD CONSUMERS TAKE: _______________________________________ The following are not talking points for the news media but rather information (with helpful links) so that you can provide useful information to growers. Pull 2-3 Talking points from Factsheet generated Economic Implications: _________________________________________________________ Documents Specific to outbreaks of SUBJECT TITLE in Sweet Potatoes: ___________________ Experts Who Can Address This Issue: _______________________________________________ For more information: ___________________________________________________________ Additional Resources to Create In advance to a crisis, creating these additional resources may be helpful: Crisis Management Manual and Communication Resource Guide 17 | P a g e
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Create a “behind-the-scenes” website to house these talking points Media – pictures and video that can visually support the priority crisis areas for your industry Key Situational Messages Remember the “Four Rs” of crisis communications that may not be applicable in any situation as you draft your key messages: Regret: The first thing you should do is express concern that a problem has developed – even if it was not the industry’s fault. Responsibility: Whether the cause of the problem was the operation’s fault or not, the operation should be prepared to take responsibility for solving the problem. Your actions will reinforce its words and provide a credible demonstration of the operation’s commitment to doing the right thing. Reform: Your various stakeholder audiences must know the operation is taking steps to ensure the problem will not happen again. Restitution: If appropriate, detail how you and the industry will help those who have been affected by the problem. The message map below has several parts (a printed copy allows a spokesperson to “check off” the talking points in an interview): Stakeholders: identify to whom the message is going to.
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