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The current President of Volkswagen Mexico is Andreas Hinrichs. He has been the CEO of Volkswagen in Mexico since March 1, 2011. He had previously been in charge of theVolkswagen subsidiary Autoeuropa in Portugal. Other members that are a part of the board include Alfons Dintner who is responsible for production and logistics, Björn Ehlbeck who is responsible for finance and organization, Dieter Neuhäusser responsible for human resources, Dirk Grosse-Loheide responsible for North American purchasing, and Mike Glenning responsible for sales. References: Volkswagen-poznan.pl. (2016). Corporate culture | Volkswagen. [online] Available at: [Accessed 18 Jul. 2016].Group, V. (2016). Volkswagen Group Basic information Puebla and Silao. [online] Volkswagenag.com. Available at: de_Mexico/Basic_information_Puebla_and_Silao.html [Accessed 18 Jul. 2016].General Assessment - Jiwon SungAssessment of VolkswagenVolkswagen was founded by German Labor Front in 1937. What they have focused on were fuel efficiency, stability, simplicity, economically efficient process, and convenient supply of components. In 1949, Volkswagen’s cars have launched in the United States market and sold successfully being called as ‘Victory Wagon’. In 2009, Volkswagen sold 6,336,000 automobiles accounting for 11.3 percentage of market share in the world’s automobile industry. Moreover, in 2011,
Volkswagen had been appointed as the best of Research and Development part among automobile companies in the world.Volkswagen is now the biggest automobile company in Germany and ranks number 2 in the world’s automobile industry. It has more than 60 factories around the world, including Europe, Asia, and Africa and exports to more than 153 countries. In each country, about 370,000 employees produceabout 26,000 cars in the factories every day. In addition, Volkswagen has been appointed as the most ‘innovative high-volume brand’ in ‘Automotive Innovations Award 2016’ as well as the best ‘conventional drive systems’ and ‘connected car’.Assessment of Volkswagen in MexicoVolkswagen opened the engine factory in Silao, Mexico in 2013. This Silao engine factory is the 100thfactory of Volkswagen and it produces 330,000 engines per year. Volkswagen constructed this factory to enhance the strategy of North America market. The amount of this investment was 0.4 billion euro.In 2015, Volkswagen declared the plan of investing a billion dollars to enlarge Puebla factory in Mexico. This project is expected to have an effect of employing 1900 new people. Puebla factory was constructed in 1964 and it is the biggest factory in Volkswagen Group and also in Mexico. The reason why Volkswagen continues its investments to Mexico is that Mexico has competitive advantages such as low tariff, low labor costs, and geographical characteristic which is the middle of the North and South America’s markets.