FundamentalsPublicRelations_Assessment1.docx

3 who is the campaigns audience and what are their

This preview shows page 2 - 4 out of 6 pages.

analysable and scalable result at the external and internal levels of the company. 3. Who is the campaign's audience, and what are their attributes? Our audience or market segment is 18-35 years old and is composed particularly of students, young professionals and single people who spend an average of 4 hours a day on their mobile devices and usually have the following characteristics: - He is experienced and well informed - Expect a lot from the company - Make the most of your time, like to try and change - Has more power than the client of the physical world 4. What are the campaign options? Graphic campaigns: Carry out advertising with promotions and new ones in magazines, newspapers, billboards, flyers in order to capture the most traditional customer or one who does not spend much time on mobile devices. Radio and television campaigns: We will make 10 seconds advertising spots on television channels during morning programs and advertisements during games. Campaigns on the Internet: In this communication channel we will use advertising and interactive campaigns through Facebook, YouTube, Twitter, Instagram, etc. Reputation management campaigns: Use certain campaigns and information management models in social networks and the digital world in order to mitigate and improve the reputation of the brand. 5. What members of your organization, and which stakeholders would you present these campaign options to before proceeding?
Image of page 2

Subscribe to view the full document.

Due to the fact that it is a circumstantial event in the company, it must be supported by all the executives of the company, such as: - Brand managers, marketing, financial, operational, services. - General and regional managers. - Managers and supervisors. Also involve all the staff of the branches in order to train and educate them on the importance of the image and public relations of the brand. Part B – Preparing to Implement the Campaign 1. Define your campaign objectives and campaign plan Campaign Objectives: - Restore confidence in consumers in - Increase sales in the chain - Implement communicative campaigns on radio, television, internet and print media. - Train employees in new products - Establish a food management standard - Minimize the causes of risk Campaign Plan: For the plan of implementation of the campaign, a general diagnosis of the brand must be generated and the added value of the company must be found in order to potentiate it and use it in the new campaign. The products and / or services that will be implemented from day 1: - Promotions such as error rate strategy (very low prices or super combos) - New pizza products such as: Healthy, Sweets (lollies, sugar, caramel, chocolate, etc) These launches will be made in a 360 degree strategy to say in all media and channels simultaneously in order to persuade and capture the attention of customers quickly.
Image of page 3
Image of page 4

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern