3 who is the campaigns audience and what are their

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analysable and scalable result at the external and internal levels of the company. 3. Who is the campaign's audience, and what are their attributes? Our audience or market segment is 18-35 years old and is composed particularly of students, young professionals and single people who spend an average of 4 hours a day on their mobile devices and usually have the following characteristics: - He is experienced and well informed - Expect a lot from the company - Make the most of your time, like to try and change - Has more power than the client of the physical world 4. What are the campaign options? Graphic campaigns: Carry out advertising with promotions and new ones in magazines, newspapers, billboards, flyers in order to capture the most traditional customer or one who does not spend much time on mobile devices. Radio and television campaigns: We will make 10 seconds advertising spots on television channels during morning programs and advertisements during games. Campaigns on the Internet: In this communication channel we will use advertising and interactive campaigns through Facebook, YouTube, Twitter, Instagram, etc. Reputation management campaigns: Use certain campaigns and information management models in social networks and the digital world in order to mitigate and improve the reputation of the brand. 5. What members of your organization, and which stakeholders would you present these campaign options to before proceeding?
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Due to the fact that it is a circumstantial event in the company, it must be supported by all the executives of the company, such as: - Brand managers, marketing, financial, operational, services. - General and regional managers. - Managers and supervisors. Also involve all the staff of the branches in order to train and educate them on the importance of the image and public relations of the brand. Part B – Preparing to Implement the Campaign 1. Define your campaign objectives and campaign plan Campaign Objectives: - Restore confidence in consumers in - Increase sales in the chain - Implement communicative campaigns on radio, television, internet and print media. - Train employees in new products - Establish a food management standard - Minimize the causes of risk Campaign Plan: For the plan of implementation of the campaign, a general diagnosis of the brand must be generated and the added value of the company must be found in order to potentiate it and use it in the new campaign. The products and / or services that will be implemented from day 1: - Promotions such as error rate strategy (very low prices or super combos) - New pizza products such as: Healthy, Sweets (lollies, sugar, caramel, chocolate, etc) These launches will be made in a 360 degree strategy to say in all media and channels simultaneously in order to persuade and capture the attention of customers quickly.
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