Contract termination terms Find out the freelancer contract termination terms and discuss any changes you’d like with them upfront. In the unlikely event that situations force you to terminate the contract before the agreed-upon time, it should find you aware of all your options. Experience with penalized sites Seasoned SEO experts have undoubtedly come across and or worked with penalized sites before. When sites violate certain guidelines their links can be devalued and the site can even be penalized which usually has devastating results and are not easy to recover. It is advisable to always find out how the freelancer handles such situations. Knowledge of the latest algorithm changes Google releases hundreds of algorithm updates annually and not all are significant but a good SEO expert should stay updated with all the major and significant updates. You can test the freelancer by having them list you and maybe brief on a few latest updates then you can confirm with other parties or read on them to be sure. Measure of success
Be clear on what you expect from the SEO before choosing a freelancer and ask them how they’ll determine your success. They should explain to you the metrics to track which could be several things but the most common ones you should look at your keyword rankings, search traffic, return on investment, and or conversions. Why should we hire you over other SEOs? When you ask an SEO freelancer this question, it is an open-ended question but you should always be keen for some red-flags like the SEO freelancer telling you they are cheaper, offering quantity instead of quality for backlinks, suggesting shortcuts among others. Payment structure When choosing an SEO freelancer it is important to ask about payment and the payment structure. For example, some charge project wise while some may be monthly if on retainer or by hour wise. This way you can choose an SEO expert whose price and structure fit your budget.
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- Winter '19
- Black hat, SEO Freelancer