The respondents should be asked to rate the importance of each factor as it

The respondents should be asked to rate the

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layout of store, credit and billing policies. The respondents should be asked to rate the importance of each factor as it influences their store selection. The researcher identified nine department stores as competitors based on discussions with management. The respondents should be asked to evaluate the store and its nine competitors on the eight choice criteria factors . 16 different product categories were selected, including women's dresses, women's sportswear, lingerie and body fashion, junior merchandise, men's apparel, cosmetics, jewelry, shoes, sheets and towels, furniture and bedding, and draperies. The respondents should be asked whether they shop at each of the 10 stores for each of the 16 product categories. Retail Store Discussion Marketing Research Problem is appropriately defined? Alternative model to represent how consumers choose store Alternative research question and hypothesis
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1/31/2018 16 United Case United Airlines, as other major airlines, had to deal with passenger loyalty (management decision problem: how to attract more and more loyal passengers). The broad marketing research problem was to identify the factors that influence loyalty of airline travelers. The basic answer is to improve service. Exploratory research, theoretical framework, and empirical evidence revealed that the consumers’ choice of an airline is influenced by: safety, price of the ticket, frequent-flyer program, convenience of scheduling, and brand name. United Case
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