innovation in the wearables category, scale faster, and make health even more accessible to everyone,” says James Park, cofounder and CEO of Fitbit. Analyzing why Fitbit’s healthcare connections are likely to have attracted Google, Patrick Lucas Austin wrote in Time that Fitbit already works with “insurance companies, other firms and even the government of Singapore to provide customers, employees, and citizens with fitness trackers in what are likely lucrative deals,” adding that, “for Google, Fitbit’s healthcare ties, along with its established base of users, might be exactly what it needs to give its wearable device strategy a shot in the arm.” The Time article also points out that, according a Statista estimate, “the healthcare tech space could be worth $24 billion by 2020.” Not to be left behind, Amazon has launched Amazon Care, which the company bills as “the best of both virtual and in-person care.” Currently being piloted for Amazon’s own employees in the Seattle area, the service provides general healthcare services, such as help with colds, allergies and infections, contraceptive consultations and STI testing, and prescriptions delivered to the door, with both in-person visits at the home or office and remote consultations. TechCrunch observes that, while Apple also offers remote and on-premises HEALTH THE FUTURE 100 204
Why it's interesting: Having overhauled almost every aspect of human existence, Big Tech is now setting its sights on the healthcare market. While there’s no doubt that these tech giants’ prowess in creating seamless interfaces could positively impact the often difficult-to-navigate US healthcare system, questions over privacy and the use of customers’ data loom. Fitbit says that, following the Google acquisition, data will not be sold or used for ads, while Apple says that consumers can tailor the data they share with its studies. However its moves are viewed, it’s clear that Silicon Valley is firmly staking its claim in the healthcare market. healthcare for its employees, Amazon Care is notable given that it’s “much more external-facing than those offered by its peers in Silicon Valley, with a brand identity and presentation that strongly suggests the company is thinking about more than its own workforce when it comes to a future potential addressable market for Care.” Pointing out that Amazon acquired Health Navigator, an online symptom-checking and triage tool, in October 2019, CNBC wrote that “if Amazon Care succeeds among employees, the company could someday sell it to millions of people who already rely on Amazon for their groceries, entertainment, and more.” Fitbit Versa HEALTH THE FUTURE 100 205
America, the country that pioneered mass production of the automobile and created a car culture of road trips and drive-in restaurants, is seeing the development of its first purpose-built car-free neighborhood.
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