98%(191)187 out of 191 people found this document helpful
This preview shows page 3 - 5 out of 28 pages.
1.Customers: Who are the firm’s customers? Customers were noted as single child Chineseparents when the company orginated. 2.Products or services: What are the firm’s major products or services? Liquid nutrients forchildren.3.Markets: Geographically, where does the firm compete? Initially China was the main geographical territory that has expanded throughout the world.4.Technology: Is the firm technologically current? Data shows Wahaha has an extensive ITdepartment, however there is no evidence of how their technology competes in today’s world. 5.Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness? Wahaha went through a joint ownership that created a lot of issues. In 1996, China's Hangzhou Wahaha food group, France's Danone group and Hong Kong'sBai fu qin corporation decided to form a joint venture named "Wahaha". In this joint venture, Danone attempted to enter the china market using "Wahaha" brand that is well-received by the Chinese. However, problems started to arise when Danone become the biggest shareholder in 1998; thus producing resentment from the China's Wahaha group as they felt that Danone has misled them from the very beginning. To worsen the
GROUP CASE STUDY 1 4problem, Hangzhou Wahaha food group that is managed by Chairman Zong was accused of breaching the contract by establishing non-joint ventures which have infringed the interest of Danone, claiming that the Hangzhou Wahaha's establishment of the nonjoint ventures as well as the illegal use of the "Wahaha" trademark has violated the clause started in the contract. After which Wahaha's Chairman Zong was sued into courts by Danone in California and Italy, he further created a series of small companies producing the same products as the joint venture (Hangzhou, 2015). 6.Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm? Wahaha started as a school-run enterprise devoting all of its effort in social welfareservices for the past 26 years. Under the leadership of top management with the guidance of Mr. Zong Qing Hou, Wahaha always upholds the public welfare concept of "Serving the country through industrial development, benefiting the society, and spread love everywhere”, which is derived from the mission and vision of Wahaha Group (Wahaha.com, 2016). 7.Self-concept: What is the firm’s distinctive competence or major competitive advantage? Wahaha was determined to be one of 2012’s Most Admired Companies in China and among one of 2012’s 100 Best Companies to Work for. Their competitive advantage is their uniqueness of product not equaled in its entirety in the industry coupled with their focus on their employees.