consumers free to buy any good or service they want. This is when equilibrium is obtained when supply equals demand for product. The price system encourages competition. It’s a marketing method used to sell products in high supply. Its advantages are it is a little cheaper. It reduces marketing and distribution cost. It avoids price competition that can damage the company. The disadvantages are it prevent poor people from getting what they need. Prices is essentially when the ability to pay. Business would have to find other ways to attract customers interest since the price would not.Physician group 3- This group would be Steven’s choice. Mine also This group has all information to book an appointment with them. There is a website that contain a profile about each physician, the website instructed him on summitted and registering his completed along with paper works and insurance. And an estimate of the procedure. This group spent time on marketing and branding. They knew and have research on what will make their office works and what makes patients happy. Trust will be developed and in turn they will have loyal patients and would repeat patients. And when the repeated patients are happy, they tend to spend the words.