Wolfgang Keller case study

Brodsky had a lack of judgment and ability flight to

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Brodsky had a lack of judgment and ability: flight to Munich – divided seats in the front to Konigsbrau sales and marketing personnel and back seats to key distributors (causing lack of communication) Brodsky speaks the formal “Vy” instead of “ty” when distributors agreed to used that since Munich Keller interferes with much of what Brodsky does – b/c Brodsky has poor communication skills with customers, while Keller wants good relationships Brodsky hired Zelenko who previously worked with Keller who had a close relationship with – Brodsky accused Keller of picking favorites – giving Zelenko more demand Keller had performance appraisal interviews with all subordinates – didn’t finalize Brodsky’s until Keller came back from Brazil to address the problems and that budget preparation impressed him Antonov wanted Keller to fire Brodsky, but Keller knew it would be hard to find a replacement – Keller had to decide what to do: fire (would need a replacement), not give Brodsky an increase (=price cut, causing Brodsky to think to look for a new job) or give an increase (false idea of performance)
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