About starbucks coffee its coffee maybe you can get

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about Starbucks coffee, its coffee… maybe you can get some tasty syrups added but that’s truly it. Then what is it? Convenience? Still doesn’t explain why Starbucks is number one over another coffee house franchise like Blenz or Tim Hortons. There is something at Starbucks that keeps you coming back for more and more until you reach the point where you can walk into your usual store and any barista on shift calls you by name and rings up your order without you saying a word. That something is their organizational culture. The CEO Howard Schultz carefully hand crafted the organizational culture of Starbucks, making it not just a coffee house but a third place for its customers. He says his intentions with Starbucks was “building a company that treats people with dignity and respect.” He further goes on to say, “When we began Starbucks what I wanted to try to do was to create a set of values, guiding principles, and culture.” These values he created has trickled down from him to executive management, to regional management and employees to store management and finally to baristas…like me!
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